The official Twitter account of the XFL just posted that the first XFL head coach will be announced tomorrow (1/7), at 1pm CT. There will be a press conference live on XFL.com and Twitter.

With the AAF getting a one-year head start when it comes to the actual playing of games, the XFL needs to generate P.R. buzz whenever and wherever it can. By announcing its first coach on Thursday, the XFL will steal a little thunder from the AAF. Especially if the XFL’s first coach creates some noise.

It likely will. Expect the coach/G.M. of the Dallas franchise to be former Oklahoma coach Bob Stoops.

If/when that happens, it will be big. And it will give the XFL a kick in the pants, just as the AAF launches.

More coaches will be named in the coming weeks. Stay tuned, we’ll keep you updated as we learn more.

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